Meat Managers' Expectations Regarding Marketing of Irradiated Red Meats

The objective of this study is to assess meat managers' expectations about impact of the recent regulatory approval of irradiated raw meat and meat products on marketing decisions and plans by supermarkets and grocery meat retailers. Forty managers of meat departments were interviewed in person to obtain the information for the study. While many of the meat managers believed that irradiation would help increase shelf life and reduce spoilage, they were less optimistic about consumers being willing to pay a higher price for the irradiated product than the non-irradiated product.


Subject(s):
Issue Date:
2003-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27325
Published in:
Journal of Food Distribution Research, Volume 34, Number 2
Page range:
17-25
Total Pages:
9




 Record created 2017-04-01, last modified 2017-08-24

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