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CONSUMER BEHAVIOR TRENDS IN THE 1970'S
Welsh, Robert S.
1972
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Abstract
Develops a "consumer behavior model" and discusses environmental and other influences on consumer buying habits. He concludes that a successful marketing strategy is one of market segmentation.
Details
Title
CONSUMER BEHAVIOR TRENDS IN THE 1970'S
Author(s)
Welsh, Robert S.
Subject(s)
Consumer/Household Economics
Issue Date
1972-07
Publication Type
Journal Article
DOI and Other Identifiers
10.22004/ag.econ.27177
Record Identifier
https://ageconsearch.umn.edu/record/27177
PURL Identifier
http://purl.umn.edu/27177
Language
English
Published in
Journal of Food Distribution Research
Volume
03
Issue
1
Page Range
54 - 57
Total Pages
4
Record Appears in
Food Distribution Research Society
>
Journal of Food Distribution Research
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