CONSUMER BEHAVIOR TRENDS IN THE 1970'S

Develops a "consumer behavior model" and discusses environmental and other influences on consumer buying habits. He concludes that a successful marketing strategy is one of market segmentation.


Issue Date:
1972-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27177
Published in:
Journal of Food Distribution Research, Volume 03, Number 1
Page range:
54-57
Total Pages:
4




 Record created 2017-04-01, last modified 2017-04-27

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