The author develops concept of customer image Profile and presents an example of its use.
Title
PERFORMANCE: FROM THE CONSUMER VIEWPOINT
Issue Date
1972-07
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/27156
PURL Identifier
http://purl.umn.edu/27156
Language
English
Published in
Journal of Food Distribution Research
Volume
03
Issue
1
Page Range
48 - 51
Total Pages
4