PERFORMANCE: FROM THE CONSUMER VIEWPOINT

The author develops concept of customer image Profile and presents an example of its use.


Issue Date:
1972-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27156
Published in:
Journal of Food Distribution Research, Volume 3, Number 1
Page range:
48-51
Total Pages:
4




 Record created 2017-04-01, last modified 2017-04-04

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