PRICE COMPETITION AND INFORMATIONAL PRODUCT DIFFERENTIATION EFFECTIVENESS: THE CASE OF EDIBLE VEGETABLE OILS IN THE U.S.
Othman, Jamal B.; McIntosh, Christopher S.; Houston, Jack B.
1994

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Abstract

A time-varying parameter model was used to analyze the effectiveness of a product differentiation strategy. A negative promotional campaign focussed attention on health issues associated with tropical oils in the U.S. Permanent changes in palm oil edible use occurred, while edible use demand for soybean oil remained stable.

Details

Title PRICE COMPETITION AND INFORMATIONAL PRODUCT DIFFERENTIATION EFFECTIVENESS: THE CASE OF EDIBLE VEGETABLE OILS IN THE U.S.
Author(s) Othman, Jamal B.
McIntosh, Christopher S.
Houston, Jack B.
Subject(s)
Issue Date Aug 07 1994
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.271417
Record Identifier https://ageconsearch.umn.edu/record/271417
Language English
Total Pages 19
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1994 Annual Meeting, August 7-10, San Diego, California

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