EXPERIMENTAL METHODS IN CONSUMER PREFERENCE STUDIES

Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.


Issue Date:
1996-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27070
Published in:
Journal of Food Distribution Research, Volume 27, Number 2
Page range:
1-7
Total Pages:
7




 Record created 2017-04-01, last modified 2017-04-04

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