AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS

The authors evaluated the importance of advertising in the overall competitive framework of the food retail industry.


Subject(s):
Issue Date:
1981-09
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27061
Published in:
Journal of Food Distribution Research, Volume 12, Number 3
Page range:
19-32
Total Pages:
14




 Record created 2017-04-01, last modified 2017-04-04

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