The authors evaluated the importance of advertising in the overall competitive framework of the food retail industry.
Title
AN ANALYSIS OF SUPERMARKET ADVERTISING PATTERNS
Issue Date
1981-09
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/27061
PURL Identifier
http://purl.umn.edu/27061
Language
English
Published in
Journal of Food Distribution Research
Volume
12
Issue
3
Page Range
19 - 32
Total Pages
14