CONSUMER PREFERENCES AND WILLINGNESS TO PAY FOR FOOD LABELING: A DISCUSSION OF EMPIRICAL STUDIES

We discuss empirical research on consumer preferences and willingness to pay for several types of food quality or attribute labeling. The selected categories we include are eco-labels, GM food labels, U.S. state agricultural-product labels and European Protected Geographical Indication labels, BSE-tested-beef labels, and “"Fair Trade”" labels. We discuss generalizations that can be drawn from the studies as a group. Most importantly, we find that consumers must perceive high quality in order for the food product to command a premium. Furthermore, the perception of quality may sometimes differ across consumers.


Issue Date:
2003-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27051
Published in:
Journal of Food Distribution Research, Volume 34, Number 3
Page range:
95-102
Total Pages:
8




 Record created 2017-04-01, last modified 2017-04-04

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