EUROPEAN FOOD-LABELING POLICY: SUCCESSES AND LIMITATIONS

The EU policy on voluntary food labeling emphasizes the geographical origin of the products. Specialty products from a given area (e.g., wine) benefit from a reputation premium that is well-identified by consumers. Public authorities allow exclusive use of the appellation to a group of producers in exchange for commitments on production techniques, certification and control, and obligation of a collective use of the name. In spite of many successful aspects, the future of this policy is uncertain in a globalized environment. Caveats in the regulation (moral hazard, bureaucracy), lack of international readability of the labels, and competition from registered brand names are the main limitations of the EU policy.


Issue Date:
2003-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27048
Published in:
Journal of Food Distribution Research, Volume 34, Number 3
Page range:
70-76
Total Pages:
7




 Record created 2017-04-01, last modified 2017-04-04

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