STORE IMAGE - A MANAGEMENT TOOL

This article discusses the various factors that contribute to the food store "image" as held by the shoppers in the community. The author examines techniques for discovering the store "image," and suggests techniques that may be employed to strengthen the positive values contributing to that "image."


Subject(s):
Issue Date:
1971-09
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27032
Published in:
Journal of Food Distribution Research, Volume 02, Number 2
Page range:
29-32
Total Pages:
4




 Record created 2017-04-01, last modified 2017-08-24

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