THE IMPACT OF LABELS AND BRAND NAMES ON CONSUMER CHOICE AT THE RETAIL MARKET
1990
Files
Details
Title
THE IMPACT OF LABELS AND BRAND NAMES ON CONSUMER CHOICE AT THE RETAIL MARKET
Author(s)
Jordan, Jeffrey L.
Fletcher, Stanley M.
Fletcher, Stanley M.
Subject(s)
Issue Date
1990-02
Publication Type
Journal Article
DOI and Other Identifiers
10.22004/ag.econ.26966
Record Identifier
https://ageconsearch.umn.edu/record/26966
PURL Identifier
http://purl.umn.edu/26966
Language
English
Published in
Journal of Food Distribution Research
Volume
21
Issue
1
Page Range
145 - 146
Total Pages
2
Record Appears in
Food Distribution Research Society > Journal of Food Distribution Research