DIRECT PRODUCT PROFIT: A VIEW FROM THE SUPERMARKET INDUSTRY

Direct Product Profit (DPP) is a decision making tool that helps the food merchandiser by providing a better indication of the profitability of products on the supermarket shelves. Direct Product Profit allocates Direct Product Costs (DPC) to individual products. These DPCs are subtracted from gross margin to derive DPP. This paper reports on the use of DPP in the syrup product section of a chain of supermarkets. Implications for managerial action are also discussed.


Subject(s):
Issue Date:
1988-09
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26949
Published in:
Journal of Food Distribution Research, Volume 19, Number 2
Page range:
10-14
Total Pages:
5




 Record created 2017-04-01, last modified 2017-04-04

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