NEW DEVELOPMENTS IN GROCERY MANUFACTURER AND DISTRIBUTOR MARKETING PROGRAMS: A SURVEY OF U.S. WHOLESALERS AND RETAILERS

The retail food industry has taken initiatives to improve cost and to return the focus of management to the consumer. Among these initiatives are Efficient Consumer Response (ECR) and category management. A mail questionnaire elicited perceptions on these issues from 95 executives among U.S. food wholesalers and retailers. This study found that ECR category management are being used to streamline costs and to remove logistical inefficiencies. Although it is widely recognized that category management provides a consumer focus, distributors seemingly brush aside tactics that target individual customers in favor of efforts that target logistical efficiency.


Issue Date:
1998-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26875
Published in:
Journal of Food Distribution Research, Volume 29, Number 2
Page range:
15-23
Total Pages:
9




 Record created 2017-04-01, last modified 2017-04-04

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)