The author concludes that generics can no longer be viewed as a short run phenomena but as viable alternative for consumers.
Title
CONSUMER PREFERENCES FOR NATIONAL VS. GENERIC BRANDS IN BLIND TASTE AND TOUCH TEST
Issue Date
1983-09
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/26872
PURL Identifier
http://purl.umn.edu/26872
Language
English
Published in
Journal of Food Distribution Research
Volume
14
Issue
3
Page Range
19 - 23
Total Pages
5
