CONSUMER PREFERENCES FOR NATIONAL VS. GENERIC BRANDS IN BLIND TASTE AND TOUCH TEST

The author concludes that generics can no longer be viewed as a short run phenomena but as viable alternative for consumers.


Issue Date:
1983-09
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26872
Published in:
Journal of Food Distribution Research, Volume 14, Number 3
Page range:
19-23
Total Pages:
5




 Record created 2017-04-01, last modified 2017-04-04

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