PRODUCT CHARACTERISTICS AFFECTING CONSUMERS' FRESH BEEF CUT PURCHASING DECISIONS IN THE UNITED STATES, JAPAN, AND AUSTRALIA

The effects of product and economic characteristics on consumers who purchase six cuts of fresh beef (blocks/parts, steak, thinly sliced, diced, chopped, and ground) in urban areas of the United States, Japan, and Australia will be examined in this paper. Certain product characteristics (such as product freshness and display case cleanliness) were important to consumers of beef in all three countries while other product characteristics (such as price considerations for ground beef consumers) were important for consumers of different beef cuts in all three countries. Some product characteristics varied in importance across consumers from different countries and consumers of different beef cuts.


Issue Date:
1998-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26842
Published in:
Journal of Food Distribution Research, Volume 29, Number 3
Page range:
16-25
Total Pages:
10




 Record created 2017-04-01, last modified 2017-08-22

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