This section includes: Price and Distribution Variations for Value-Added Vegetable Products in California. Jim Ahern and Marianne Wolf, Professors, Agribusiness Department, Cal Poly State University SLO. Case Study of Heritage Ranch, "Wolf-Friendly Beef." Helen L. Aquino, Graduate Research Assistant, Agricultural Economics, New Mexico State University. Branding Locally Grown Fruit and Vegetables Via State Logos. John R. Brooker, David B. Eastwood, and Morgan D. Gray; Faculty Members; Department of Agricultural Economics, University of Tennessee, Knoxville. Findings of Strategies Followed by the 28 Past Winners of the Malcolm Baldridge National Quality Award, 1988-1996. Robert R. Cangemi and Raymond H. Lopez, Pace University, Lubin School of Business, White Plains, New York. Consumer Opinions Concerning Fresh Potatoes: Delaware, A Case Study. Khari A. Cook, Ulrich C. Toensmeyer, Carl L. German, and J. Richard Bacon; Graduate Student, Professor, Extension Marketing Specialist, and Associate Scientist, respectively; Department of Food and Resource Economics, University of Delaware. Country-of-Origin Labeling of Foods from the Consumer's Perspective. Robert L. Degner and Susan D. Moss; Professor and Director, and Economic Analyst, respectively; Florida Agricultural Market Research Center, University of Florida. Attributes Important to Wine Sales in On-Premise Markets. Tim Dodd, Director, Texas Wine Marketing Research Institute, Texas Tech University. The Effectiveness of U.S. Promotion Programs on the Export Demand for U.S. Pecans. James E. Epperson, Department of Agricultural and Applied Economics, University of Georgia. Evaluating Consumer Use of Food Advertisements: The Influence of Socioeconomic Characteristics. Ramu Govindasamy and John Italia; Assistant Professor and Marketing Specialist, and Program Associate, respectively; Department of Agricultural Economics and Marketing, Rutgers University, Cook College, New Brunswick, New Jersey. Predicting Willingness-to-Pay for Integrated Pest Management Produce: A Logistic Approach. Ramu Govindasamy, John Italia, and Adesoji Adelaja Govindasamy; Assistant Professor and Marketing Specialist, Program Associate, Associate Professor and Department Chair, respectively; Department of Agricultural, Food and Resource Economics, Rutgers University, Cook College, New Brunswick, New Jersey. Survey Update on Retail Marketing of Fruits and Vegetables Over the Internet. Morgan Gray, David Eastwood and John Brooker; Faculty Members, Department of Agricultural Economics, University of Tennessee, Knoxville. Food Quality Management Systems: A Research Update. Neal H. Hooker, Postdoctoral Research Associate, Center for Food Safety, Texas A&M University, and Department of Resource Economics, University of Massachusetts; Maury E. Bredahl, Director, Center for International Trade Studies, and Professor, Department of Agricultural Economics, University of Missouri; Julie A. Caswell is Professor, Department of Resource Economics, University of Massachusetts. U.S. Export Demand for Poultry Meat Products: A Bayesian Approach for Almost Ideal Demand System (AIDS) Model Estimation. Man-ser Jan, Chung L. Huang, and James E. Epperson, University of Georgia. Trade and Foreign Direct Investment in the U.S. Food Processing Industry. Mary A. Marchant, R. Munirathinam, and Michael R. Reed, University of Kentucky. New Uses for WIC Data: The Case of Ethnic Food Preferences. James R. Matthews, WIC Information, Research, and Evaluation Unit, California Department of Health Services. A Food Industry Forecast. John L. Park and Edward W. McLaughlin, Food Industry Management Program, Cornell University. Consumer Selection for and Knowledge of the Nutrient Content of Fresh Meats. Alvin Schupp, Jeffrey Gillespie, and Jose Aguero, Louisiana State University. Produce The Safe Way. Cheryle Jones Syracuse, Christine Taylor, and Barbara James; Associate Professor, Extension Agent, and Professor, respectively; Ohio State University Extension. Impact of Chain Store Expansion on Mexican Produce Distribution Practices. Debra Tropp, Agricultural Economist, Marketing and Transportation Analysis Program, USDA/Agricultural Marketing Service, Washington, DC; Jaime Malaga, Research Fellow, Texas Agricultural Market Research Center, Department of Agricultural Economics, Texas A&M University, College Station, TX; David Skully, Economist, Market and Trade Economics Division, Asia/Western Hemisphere Branch, USDA/Economic Research Service, Washington, DC; John Link, Senior Economist, Market and Trade Economics Division, Asia/Western Hemisphere Branch, USDA/Economic Research Service, Washington, DC; Javier Calderon, Economist, Agricultural Planning Agency, Mexican Secretariat of Agriculture, Livestock, and Rural Development, Mexico City, Mexico. Potential for Marketing Pacific Northwest Wheat Using Contract Specifications. Thomas Worley and Thomas Wahl, Department of Agricultural Economics, Washington State University, Pullman, Washington.