Empirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels
2005
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Details
Title
Empirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels
Author(s)
Dufour, Jean-Claude
Maisonnas, Stephane
Maisonnas, Stephane
Subject(s)
Issue Date
2005-03
Publication Type
Journal Article
DOI and Other Identifiers
10.22004/ag.econ.26744
Record Identifier
https://ageconsearch.umn.edu/record/26744
PURL Identifier
http://purl.umn.edu/26744
Language
English
Published in
Journal of Food Distribution Research
Volume
36
Issue
1
Page Range
227 - 227
Total Pages
1
Record Appears in
Food Distribution Research Society > Journal of Food Distribution Research