Empirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels


Subject(s):
Issue Date:
2005-03
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26744
Published in:
Journal of Food Distribution Research, Volume 36, Number 1
Page range:
227-227
Total Pages:
1




 Record created 2017-04-01, last modified 2017-08-24

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