A PROFILE OF THE SPECIALTY FOOD RETAILING INDUSTRY IN THE EASTERN U.S.

This study investigated product introductions, marketing and distribution patterns among specialty food retailers in the eastern U. S. Based on 547 responses to a mailed survey, the results portray specialty food retailers as an extremely diverse group ranging from those who carry small specialty food sections within standard grocery or department stores to those who exclusively sell specialty foods. Respondents reported that new introductions account for about 22% of their total specialty food sales and that on average, they introduce about 23 products in a typical year. When evaluating new products, their most important considerations are quality followed by uniqueness.


Subject(s):
Issue Date:
1997-02
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26606
Published in:
Journal of Food Distribution Research, Volume 28, Number 1
Page range:
82-91
Total Pages:
10




 Record created 2017-04-01, last modified 2017-04-04

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