A FOCUS GROUP STUDY OF FACTORS INFLUENCING CONSUMERS' POTATO PURCHASING DECISIONS

This research reports the findings of focus group interviews which explored potato buying motives and preferences for russet, red skinned and round white potatoes among selected Northeastern consumers. The results indicate that the group members perceived all russets as "Idaho" potatoes, associated the red potatoes with gourmet meals, and viewed the round whites as generic potatoes, unsuitable for company meals. However, participants identified round whites as their personal favorite and as the kind they purchased most often.


Issue Date:
1990-06
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26537
Published in:
Journal of Food Distribution Research, Volume 21, Number 2
Page range:
83-90
Total Pages:
8




 Record created 2017-04-01, last modified 2017-04-04

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