ORGANIZING SCAN DATA FOR MARKET RESEARCH

Two areas of practical problems in creating scan data sets for demand and marketing research are discussed. The first pertains to organizing scan data for variable weight items into consumer demand categories. The second is a set of problems associated with the creation of an advertising data set that can be merged with scan data to assess marketing strategies.


Issue Date:
1990-06
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26536
Published in:
Journal of Food Distribution Research, Volume 21, Number 2
Page range:
45-52
Total Pages:
8




 Record created 2017-04-01, last modified 2017-04-04

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