Authors conclude that a readily identifiable market segment, based on socio-economic variables does not exist for "no frills products."
Title
WHO BUYS "NO FRILLS" GROCERY PRODUCTS?
Issue Date
1979-06
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/26495
PURL Identifier
http://purl.umn.edu/26495
Language
English
Published in
Journal of Food Distribution Research
Volume
10
Issue
2
Page Range
20 - 24
Total Pages
5