In order to provide reference for the sustainable development of Gannan navel orange industry, this paper analyzed constraints of quality and marketing of Gannan navel orange. From developing the dominant area of the navel orange and ensuring high quality healthy development of navel orange, it came up with sustainable development recommendations for Gannan navel orange industry, to realize high quality, efficient, and deep development of Gannan navel orange industry in both the area and quantity, and change from simple planting and sales to fresh fruit sales, deep processing, and tourism combined development.