In the light of ongoing debates about the suitability of hybrid seeds for smallholder farmers, this paper analyzes the adoption and impact of hybrid wheat in India. Based on survey data we show that farmers can benefit significantly from the proprietary technology. Neither farm size nor the subsistence level influence the adoption decision, but access to information and credit matters. Moreover, willingness-to-pay analysis reveals that adoption levels would be higher if seed prices were reduced. Given decreasing public support to agricultural research, policies should be targeted at reducing institutional constraints, to ensure that resource-poor farmers are not bypassed by private sector innovations.