Trade-related factors influencing the decline in domestic market share of U.S. red meats were investigated. The study are to examine the effects of relative meat price changes (domestic and imported), the relative U.S. dollar values and their volatilities, and the effect that BSE has had on U.S. red-meat trade. The results show that the relative meat price and exchange rate indices as well as their volatilities significantly affect the U.S. market share of its total meat utilization. The BSE dummy variable has an expected positive sign, though it was statistically insignificant.