Innowacyjne rozwiązania w zakresie kształtowania usług gastronomicznych i związanej z nimi komunikacji rynkowej

A number of innovative development processes of gastronomy services and their market communication, using integrated impact on the perception of the services in focus by customers, have appeared recently in the area of gastronomy market. The essence of this solution is the process of creating a comprehensive image of the new directions offer catering. The aim of this study is to analyse the determinants of food service creation process using solutions such as: Food Design, molecular cuisine and fusion cuisine in terms of market communication, based on the analysis of the experience of the world, our own observations in Polish gastronomy and preliminary studies. The research method embraces descriptive method and structural analysis of the analysed phenomena and activities shaping services. Our study confi rmed that gastronomic services created by innovative concepts, represent themselves a synthetic, clear and materialized form of the communication market and when presented with the use of integrated marketing tools tend to attract consumers’ interest.


Variant title:
INNOVATIVE SOLUTIONS FOR THE DEVELOPMENT OF GASTRONOMY AND MARKET COMMUNICATION RELATED TO IT
Issue Date:
2015
Publication Type:
Journal Article
DOI and Other Identifiers:
DOI: 10.17306/JARD.2015.61 (Other)
PURL Identifier:
http://purl.umn.edu/253620
Published in:
Journal of Agribusiness and Rural Development, Issue 37
Series Statement:
3(37)




 Record created 2017-04-01, last modified 2017-08-22

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