Importance of Informational Labeling in Exporting Beef to South Korea: Preferences of Retailers, Wholesalers and Importers

Country of origin labeling and brand labeling play important roles in affecting purchasing behavior of buyers in the Korean beef supply chain. This paper presents a model which explain differences in the attitudes and purchase behaviors of three marketing groups regarding country of origin and other important quality attributes. The results show some of the diversity of buyers' attitudes, preferences and willingness to pay for different country of origin and brand of foreign packers in three marketing groups.


Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/24846
Total Pages:
13
Series Statement:
Contributed Paper




 Record created 2017-04-01, last modified 2017-08-24

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