Analysis and Market Prospects of a Traditional Calabrian Product

The strategies for exploiting typical production represents a theme of great interest, above all in the measure in which exploitation brought about via adequate marketing strategies allows these products to shed their anonymity. This paper constitutes a contribution in this direction, since it analyses the potential of a traditional product ('Nduja) using multivariate analysis techniques on a sample of consumers, identified by a specific market research survey. This made it possible to define the main characteristics of the type of consumer of this product and to define suitable market segmentation strategies.


Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/24807
Total Pages:
17
Series Statement:
Contributed Paper




 Record created 2017-04-01, last modified 2017-04-26

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