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Abstract
Rural tourism, a dynamic industry with a promising future,
can play a key role in economic improvement of talented
countries such as Iran. Abyaneh village is one of the best-known
villages in both Iran and the world. The number of annual visitors
of this ancient village is approximately 550,000 that is a
considerable number. Within a short radius of Abyaneh there are
five villages (Barz, Tare, Komjan, Yarand, Hanjan) with a lot of
potentials to develop rural tourism. But only 20% of tourists of
Abyaneh population consider the surrounding villages as a
separate destination. The large number of tourists visiting Abyaneh
village provides opportunity for managing rural tourism in this
area is to attract tourists to the surrounding villages around
Abyaneh. In the present study, the hindering and promoting
factors of fostering tourism in these villages have been compared
by both the surrounded villagers' and locals' of Abyaneh village.
To this end, 222 questionnaires were distributed among the individuals
and the means were compared using Mann-Whitney test.
The most important unfavorable factor, from the surrounded villagers'
point of view, is lack of enough advertising and marketing
and from the locals of Abyaneh village points of view, is the
shortage of attractions, compared with attractions of Abyaneh.