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Abstract
The way of doing business in domestic firms has been based on the nonmarket
principles for a long time. It has created growing imbalance between
domestic and market economy. The competition and business success have
motivated the firms in Serbia to apply the principles of market economy.
Consultancy is one of the most important factors of effective location of company
resources and improving business practice. As learnning and development model
of manager’s abilities and skills enables solving problems of businees and
improving business performance of company. New investion methods of decision
making require establishing relation between criteria location of economics, socials
and ecologicals factors. Consultancy that respects situation approach in practice
can gain balance of economic efficiency, social responsible work and organic
production standards.