Focus groups in the work of Agricultural extension service of Vojvodina are selected farms. Such farms have significant internal potentials for production improvement and their owners and other members show interest in cooperation with extension agents who provide help and савете in resolving problems on the household. Paper is focused on the analysis some of the general characteristics of the selected farms in Vojvodina: human capital, land use and technical base for production. Analysis is based on data collected in the Chart of selected farm as an integral part of System of information in agricultural extension of Vojvodina. General characteristics of the selected farms are regarded as determinating factors of internal potentials for modernization of work.