Consumer Expectations Regarding Sustainable Food: Insights from Developed and Emerging Markets

This study advances marketers’ knowledge about consumer expectations regarding sustainable food in both industrialized (Germany, United States, Switzerland) and emerging economies (Brazil, China, India). Data was obtained through an online consumer survey of 1,179 respondents. Findings show that consumer expectations regarding sustainable food consist of five factors: ethic attributes, naturalness, health-related aspects, terroir, and innovation. International agri-business marketers can use the outcomes of this study to design well-tailored communication strategies promoting sustainable food. Scholars can build upon the resulting multi-country sustainability scale to reach a less western-biased understanding of consumer expectations of sustainable food in emerging economies.


Editor(s):
IFAMR, IFAMA
Issue Date:
Aug 15 2016
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN #: 1559-2448) (Other)
PURL Identifier:
http://purl.umn.edu/244698
Published in:
International Food and Agribusiness Management Review, Volume 19, Issue 3
Page range:
141-170
Total Pages:
30
Note:
The IFAMR is published quarterly my IFAMA. For more information visit: www.ifama.org.
Series Statement:
Volume 19
Issue 3




 Record created 2017-04-01, last modified 2017-08-29

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