Is it Wo rth being socially Responsible?

Several definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour.


Issue Date:
2016-03
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1789-7874 (Other)
DOI: 10.19041/APSTRACT/2016/1/10 (Other)
PURL Identifier:
http://purl.umn.edu/244456
Published in:
APSTRACT: Applied Studies in Agribusiness and Commerce, Volume 10, Number 1
Page range:
73-80
Total Pages:
8
JEL Codes:
M104
Series Statement:
10
1




 Record created 2017-04-01, last modified 2017-04-28

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