Establishment of Chinese Agricultural Brand Value Scale and Study of Its Reliability and Validity Based on Customer Value

In this paper, we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical survey on Chinese agricultural brand, we establish a scientific and operable evaluation indicator system to measure Chinese agricultural brand value, and this system consists of four parts (brand quality and safety control force, brand market power, brand innovation force, brand vitality).


Subject(s):
Issue Date:
2016-05
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/243153
Published in:
Asian Agricultural Research, Volume 08, Issue 05
Page range:
6-9
Total Pages:
4




 Record created 2017-04-01, last modified 2017-06-09

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