Subjects and Countermeasures against the Radioactive Contamination after the Great East Japan Earthquake

This paper summarizes the desirable future direction of the measures against reputational damages based on evaluating the current status of reputational damage, radioactive contamination and efforts to overcome the disaster which occurred with the Great East Japan Earthquake. Specifically, we evaluated the significance the following countermeasures against the reputational damages and radioactive contamination. 1) Building a mutual trust and assistance system among consumers and victims by using relationship marketing, 2) construction of a radioactivity risk management system with an emphasis on prevention and response when a disaster occurs, 3) rumor prevention by using risk communication, and 4) correspondence with moral hazard.


Variant title:
東日本大震災以降の放射性物質汚染に対する課題と対策
Issue Date:
2014-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/242352
Published in:
Journal of Rural Economics, Volume 86, Number 3
Page range:
231-239
Total Pages:
9




 Record created 2017-04-01, last modified 2017-08-29

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