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Abstract
Changes in costs associated with each level in the fresh and
processed citrus marketing channel are examined. The results indicate
that nearly 61 percent of the retail ~ood dollar spent on fresh grapefruit
is associated with activities that occur after the fruit leaves
fresh fruit packinghouses. For frozen concentrated orange juice and
canned single-strength grapefruit juice the F.O.B.-retail margin was
estimated to be 27 and. 26 percent, respectively, of the consumers'
expenditures.