Comparing the Effect of Country of Origin versus State-Specific Label on Fresh Tomato Marketing

This study investigates the acceptable price range for Florida fresh tomatoes and U.S fresh tomatoes using the van Westendrop pricing approach. A significant price difference was detected between the two types of fresh tomatoes, with Florida’s higher. Consumers’ knowledge of where was fresh tomatoes produced, and their perceptions of tomatoes from different locations will significantly influence the optimal price.


Issue Date:
2016
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/236017
Total Pages:
21




 Record created 2017-04-01, last modified 2017-08-29

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