Potential Consumers in Consumer Behavior Models

This study analyzes the consumer behavior of three groups: non-participants, potential consumer and current buyer by using a two-stage sample-selection model incorporating a binary probit model and an ordered probit model. Different from the previous research which A consumer survey about fresh mushroom consumption in the U.S was conducted which allows us to observe consumers’ participation intention and acquisition through a purchase history and purchase frequency. The results indicate that there are different reasons driving non-participants (consumers who will not participate in the market) and potential consumers (consumers with zero purchase frequency), and the potential consumers share many similarities with less frequent consumers instead of with non-participants, with whom they are often combined in previous research.


Issue Date:
2016
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/236015
Total Pages:
2
Series Statement:
Poster
9868




 Record created 2017-04-01, last modified 2017-08-29

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