Motivation, Attitude, and Participation in Agricultural Fairs

Abstract: This study examines the relationship between agricultural fair visitor’s motivation, satisfaction, and loyalty using online survey data. The structural equation model results show that both push and pull motivations play a crucial role in determining customer satisfaction. Consumer’s motives also affect loyalty indirectly through their influence on fair visitor’s perceived satisfaction.


Issue Date:
May 25 2016
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/235916
Total Pages:
12
JEL Codes:
Q13; D03




 Record created 2017-04-01, last modified 2017-04-26

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