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Abstract
A consumer panel of 1,500 participants, theoretically
representative of all U.S. households, were surveyed during one
full year (February 1969 to January 1970) to obtain a complete
record of fish purchases. This report summarizes the purchase
patterns for fresh and frozen fish and shellfish. The more
distinct differences in purchases among households are due to
race, religion, region, and age of the head of the household.
On a per capita basis, Negro households purchased well over
twice the amount of fresh and frozen seafoods as white households,
while Jewish households used about twice the amount as
Catholic and Protestant households. Most of these products
were found to be rather localized in usage, although a few--
notably shrimp--retained a national market. In households
where the age of the household head was over 45 years, purchases
of fresh and frozen products were distinctly greater
than in those with younger household heads. Purchases of fish
meals in restaurants were definitely srelated to income level,
in addition to the above factors.