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Abstract
The aim of study was to investigate the inhabitants’ selected attitudes related to globalization, which
contributes to changing rural areas in Central Pomerania (Poland 2015); according to the management of
development this areas. Research on inhabitants’ attitudes was conducted on a 216 representative group of
people. The questionnaire-based interview method was used at the turn of the year 2014/2015. Continuation
of the traditional pattern of behaviour, underestimation of knowledge-skills-qualifications for improving the
standard of living, low activity in consuming rural tourism products were identified. Study results indicate
that systematic optimization of operational management of the region is purposeful. Especially greater use
of management tools: methods and measurements of efficiency, effectiveness, and rationality.