Influence Strategies in South African Wine Value Chains

In development studies, the concept of a value chain is neatly connected with the process of upgrading i.e. firms are enabled to not only to act as bulk suppliers but instead to sell branded goods to (international) markets. However, the notion of upgrading has been challenged by several authors. For instance, with regard to the South African wine industry Ponte and Ewert (2009) show that a better outcome or ‘deal’ does not necessarily follow in the wake of higher value added. Drawing on a number of detailed case studies, in this paper we investigate this conclusion in more depth. By doing so, we try to explain which paths South African producer cellars have or have not chosen, and why. As global value chain theory posits that the governance structure of value chains are of crucial importance, we will pay particular interest to the design of the chains as a success factor.


Editor(s):
Schiefer, Gerhard
Rickert, Ursula
Subject(s):
Issue Date:
2015-11
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 2194-511X (Other)
PURL Identifier:
http://purl.umn.edu/232480
Published in:
International Journal on Food System Dynamics, Volume 06, Number 4
Page range:
236-247
Total Pages:
12




 Record created 2017-04-01, last modified 2017-08-29

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