An Examination of Consumer Willingness to Pay for Local Products

We use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not conflate local and grass-fed production.


Issue Date:
2015-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/225657
Published in:
Agricultural and Resource Economics Review, Volume 44, Number 3
Page range:
253-274
Total Pages:
22




 Record created 2017-04-01, last modified 2017-08-22

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