IMPACT OF SUPERMARKET PRODUCT DIFFERENTIAION WITH ASYMMETRIC INFORMATION ON CONSUMER BEHAVIOR

Study examines empirical evidence behind significant growth of private label food products by linking individual household food purchase data with advertising data for brand and private label food products. Research formulates a competing hypothesis: 1) does consumer response to relative advertising intensities affect market share or 2) is success of private label due solely to price considerations.


Issue Date:
2003
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/21935
Total Pages:
26
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-04-26

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