Identifying Target Markets for Landscape Plant Retail Outlets

Landscape plant retailers must identify target markets to maximize marketing effectiveness. A tobit process is used on a system of three equations with fourteen years of data identifies target markets for different retail outlets. Results, compared with a previous study, show effects of time on target markets.


Issue Date:
2003
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/21914
Total Pages:
23
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-22

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