Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.


Subject(s):
Issue Date:
2006
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/21460
Total Pages:
27
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-05-15

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