TOURISM DEVELOPMENT IN MACEDONIA: EVALUATION OF THE WINE ROUTE REGION

The paper evaluates the current status of tourism development in the Wine route region in Macedonia. It analyses the major problems and obstacles that prevent further tourism expansion of this region by pointing to weaknesses that need to be addressed. The main accent is put on the necessity for reformulating the strategy for change. A field survey was conducted in the line of assessing the up-to-date tourism growth. The overall conclusion is that the destination has profound limiting factors for further tourism development. Therefore, the current marketing strategy needs an improvement in the line to overcome the spotted obstacles for destination and product development.


Editor(s):
Simonovic, Dragoljub
Simonovic, Zoran
Subject(s):
Issue Date:
Sep 30 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
Ekonomika Vol 61 Issue 3 pp 73-83 2015 (Other)
PURL Identifier:
http://purl.umn.edu/212938
Published in:
Ekonomika, Journal for Economic Theory and Practice and Social Issues, Volume 61, Issue 3
Page range:
73-83
Total Pages:
12
JEL Codes:
F63; L83; O21




 Record created 2017-04-01, last modified 2017-08-22

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)