A Comunicação na Articulação Agroindustrial entre Uma Cooperativa Central, suas Cooperativas Singulares e Cooperados

ommunication plays an essential role in the articulation of different levels of the organization to efficiently coordinate the production chain without competing for resources, taking the competitive potential of the cooperative vertical integration (Central - Singles). This study aimed to analyze organizational communication in agribusiness relation among a Central Cooperative, their Single Cooperatives and members. The research is exploratory-descriptive using a case study, supported by the semi-structured interview technique. It was concluded that the survival of this model (Central – Singles) depends on the linkage between different levels of the cooperative’s production organization.


Subject(s):
Issue Date:
Sep 30 2014
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/211722
Published in:
Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Volume 52, Number 3
Page range:
495-514
Total Pages:
20
JEL Codes:
Q13
Series Statement:
Volume 52
Number 03




 Record created 2017-04-01, last modified 2017-07-11

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