Heterogeneous preferences for nutritional and health attributes of Frozen Fried Potatoes: A developing country perspective

This article intends to explore consumers’ heterogeneous preferences for health and nutritional attributes of frozen fried potatoes (FFP) by analyzing an important urban area of a Latin American country, Argentina, where FFP remain to be the most preferred side dish when people choose to eat fast food, among the available options of a growing market. Results shed light on what drive differences in consumers’ valuation and how demographic characteristics affect price sensitivity and substitution patterns, which are the main magnitudes considered when introducing any market regulation or public policy. By accounting for the heterogeneity-in-preferences estimation also provides insightful information for suppliers for optimally launch price differentiation strategies.


Issue Date:
2015
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/211686
Total Pages:
29
JEL Codes:
D12; L11




 Record created 2017-04-01, last modified 2017-04-26

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